Niche Scout #1: 🐢 Turtle-ly Awesome Insights!

Vlad Ivanov
October 01, 2023

Hey NicheScouter!

Welcome to the NicheScout.Pro newsletter roundup. This week, we’re spotlighting the top 5 niche ideas that are ripe for picking and haven't been over-explored yet.

The best part? We’ve done the research. Each niche has undergone hours of analysis, and we’re only presenting you with the data that truly counts for niche selection.

Ready? Grab your coffee, and let’s dive in!

Niche #1: Bowling

Niche Insights:

Google Trends (Last 5 Years): Stable trend.
Primary Keyword: "Bowling" - 164,000 searches p/m (Source: Ahrefs).
Keyword Competition (KD): 86 (Source: Ahrefs) - Tip: Target niche-specific or long-tail keywords for better-ranking chances.

Topics to Explore: Bowling Bowl, Bowling Tips, Bowling Pattern.

Monetization Potential:

Estimated Traffic: 20,000-50,000 p/m.
Ad RPM: Given it's a Sports/Recreation niche, RPMs may vary. The U.S. primary traffic and age range 18-45 suggest a decent RPM. Expect at least $15 to start. Note: Sports niches might have lower ad RPMs.
Promotable Products: Bowling Balls, Gloves, Shoes, Bags. Price range: $20-$60.
Email Marketing: High potential! This niche attracts an audience with strong interest, especially those eager to learn bowling skills.
Digital Products: High potential. Consider offering guides like "How to Bowl Perfectly" or "Bowling Techniques".
Estimated Earnings: $500 - $1000 p/m.

Why Does This Niche Rock?

Is the Content Evergreen? Bowling has been a popular sport and leisure activity for decades. Its techniques and equipment continue to evolve.
Who's the Audience? Ideal for newbie bloggers and those passionate about bowling. Engage a variety of readers, from beginners to pros.
How Does It Align with Trends? With its consistent popularity and potential for instructional content, this niche holds steady appeal.

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Niche #2: Air Filters

Niche Insights:

Google Trends (Last 5 Years): Growing steadily year over year.
Primary Keyword: "Air Filters" - 27,000 searches p/m (Source: Ahrefs).
Keyword Competition (KD): 74 (Source: Ahrefs) - Tip: Diversify content around related topics to establish authority in the niche.

Topics to Explore: Home Air Filters, Car Air Filters, Air Filter FAQs, Air Filter Maintenance.

Monetization Potential:

Estimated Traffic: 15,000-40,000 p/m.
Ad RPM: Home-related niche usually indicates higher RPMs due to buying intent. Expect starting rates around $20, potentially reaching $30-$45. Note: High commercial appeal can mean better affiliate opportunities than ad RPMs.
Promotable Products: Home Air Purifiers, HEPA Filters, Filter Cleaning Solutions. Price range: $40-$130.
Email Marketing: Good potential. Though a niche newsletter might not be the prime attraction, targeting homeowners or car owners interested in air quality can yield responsive audiences for product recommendations and air quality tips.
Digital Products: Moderate potential. Offer guides like "Maximizing Air Quality in Homes" or "Ultimate Guide to Car Air Filter Maintenance."
Estimated Earnings: $650 - $1200 p/m.

Why Does This Niche Rock?

Is the Content Evergreen? With increasing pollution and health concerns, ensuring clean air remains pivotal. Methods and equipment continuously update.
Who's the Audience? Tailored for intermediate and pro bloggers skilled in affiliate-based content. It's also a hit among home improvement enthusiasts.
How Does It Align with Trends? As awareness about air pollution and health rises, more individuals prioritize improving indoor air quality—making this niche timely and relevant.

Niche#3: Turtles

Niche Insights:

Google Trends (Last 5 Years): Stable positive growth over the years.
Primary Keyword: "Turtles" - 196,000 searches p/m (Source: Ahrefs).
Keyword Competition (KD): 76 (Source: Ahrefs) - Tip: Explore lesser-known species or care techniques for additional traffic avenues.

Topics to Explore: Turtle Care, Types of Turtles, Turtle Habitats, Turtle Feeding, Turtle Health.

Monetization Potential:

Estimated Traffic: 20,000-60,000 p/m.
Ad RPM: Within the pet/reptile niche, expect a decent RPM due to the specialized audience. Starting rates might hover around $10-$25 Ad RPM. However, affiliate opportunities may prove more fruitful.
Promotable Products: Turtle Tanks, Turtle Food, Heating Lamps, Tank Decorations, Water Filters. Price range: $40-$170.
Email Marketing: Strong potential. Turtle enthusiasts and pet owners are always on the lookout for top-notch advice, products, and care tips. With the right recommendations and trust-building content, expect impressive affiliate conversions!
Digital Products: Very good potential. Potential products include digital guides like "Ultimate Turtle Care" or "Setting Up the Perfect Turtle Habitat."
Estimated Earnings: $400 - $850 p/m.

Why Does This Niche Rock?

Is the Content Evergreen? Turtles, as pets, have been popular for decades, and their care needs remain largely consistent, though evolving with new research.
Who's the Audience? Perfect for newbie bloggers, reptile enthusiasts, and pet owners. A dedicated audience base ensures continuous interest.
How Does It Align with Trends? The pet niche, especially around exotic animals like turtles, is evergreen. New products and care techniques keep the content fresh and engaging.

Niche#4: Lawn Care

Niche#4: Lawn Care

Niche Insights:

Google Trends (Last 5 Years): Steady with seasonal peaks, especially evident during spring.
Primary Keyword: "Lawn Mower" - 124,000 searches p/m (Source: Ahrefs).
Keyword Competition (KD): 61 (Source: Ahrefs) - Tip: Diversify with topics on organic care or specialized tools to capture a broader audience.

Topics to Explore: Lawn Maintenance, Grass Types, Lawn Mowing, Fertilizing, Pest Control, Organic Lawn Care.

Monetization Potential:

Estimated Traffic: 15,000-65,000 p/m.
Ad RPM: Given the niche's specialized and consumer-driven nature, start with an estimated RPM around $25, potentially going up to $45. Affiliate opportunities could be even more rewarding.
Promotable Products: Lawn Mowers, Grass Seeds, Fertilizers, Lawn Sprinklers, Lawn Care Tools. Price range: $19-$190.
Email Marketing: Good potential. While not every reader might be keen to sign up for a newsletter, homeowners are often eager for advice and recommendations to boost their lawn's health and aesthetics.
Digital Products: High potential. Possible products include guides like "The Ultimate Lawn Care Manual."
Estimated Earnings: $900 - $2000 p/m.

Why Does This Niche Rock?

Is the Content Evergreen? Lawn care remains a consistent interest, especially for homeowners. The seasonal nature ensures content can be refreshed every year.
Who's the Audience? Ideal for newbie bloggers, pro bloggers, gardening enthusiasts, and homeowners. The widespread interest ensures a broader monetization scope.
How Does It Align with Trends? As more people focus on the aesthetics of their homes, lawns get more attention. Organic lawn care, in particular, aligns with the green trend.

Niche#5: Farming

Niche Insights:

Google Trends (Last 5 Years): Stable, with seasonal peaks especially during planting and harvest seasons.
Primary Keyword: "Agriculture" - 33,000 searches p/m (Source: Ahrefs).
Keyword Competition (KD): 93 (Source: Ahrefs) - Tip: Diversify content, targeting long-tail keywords or focusing on local SEO to break into this competitive keyword space.

Topics to Explore: Crop Farming, Farm Animals, Organic Farming, Farming Equipment, Sustainable Farming, Farming Techniques.

Monetization Potential:

Estimated Traffic: 20,000-100,000 p/m.
Ad RPM: Due to its diverse audience ranging from professionals to hobbyists, anticipate an RPM around $20-$30.
Promotable Products: Farming Tools, Seeds, Farming Books, Far Animal Care Products, Organic Fertilizers. Price range: $20-$200.
Email Marketing: Strong potential. The farming community, both experts and novices, always seeks advice and new recommendations to maximize yield and improve practices.
Digital Products: High potential with offerings such as "Modern Farming Techniques" or "Organic Farming 101."
Estimated Earnings: $700 - $1500 p/m.

Why Does This Niche Rock?

Is the Content Evergreen? The practice and importance of farming have been consistent throughout history and will remain relevant as the demand for sustainable and efficient farming grows.
Who's the Audience? It appeals to a broad spectrum, from professional farmers to hobbyists. This gives ample room for diverse monetization methods.
How Does It Align with Trends? As the world shifts towards organic and sustainable practices, farming content aligns well with these global trends.

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And that wraps it up!

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Stay tuned for next week's newsletter. We're excited to share some awesome niche site ideas, complete with in-depth analysis to help you get started!

In the meantime, explore our website, NicheScout.Pro, for more niche ideas and resources.

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Catch you next time!

NicheScout Team 🙂 🤫 5 Underrated Blog Niches…