Niche Scout #10: 😴 Rest Now, Profit Wow!

Vlad Ivanov
November 30, 2023

Hey there!

We are now very close to 2024, just 1 month left.

Have you decided which niche you will start your blog in?

Get ready to check out some unique niche ideas (some of them you’d be hearing about for the first time.)

By the way, one of the five niches in this newsletter has over $5.65 CPC (Cost Per Click) – a highly lucrative niche.

Carefully read each niche analysis to figure which one has that high-potential! Let’s go!

#1. Nail Care Niche–A Low Competition Niche In Beauty Industry

Source: Google Trends

Niche Insights:

Google Trends (Last 5 Years): Overall Steady Trend
Primary Keyword: "nail care" – About 4,400 searches p/m (Source: Ahrefs)
Keyword Competition (KD): 47 (Source: Ahrefs)

Topics to Explore: DIY nail art ideas, acrylic nails, gel nails, nail polish, nail care tips, nail faqs

Monetization Potential:

Estimated Traffic: At least 20,000-40,000 pageviews per month. While less popular than other beauty niches, there’s still solid demand for nail care content.
Ad RPM: Expect an RPM around $15-$25. Seasonality impacts RPMs as demand increases around holidays.
Affiliate Marketing: Moderate potential. You can promote higher priced items like gel nail kits as well as products like nail polish (average price range: $25-$70).
Email Marketing: Good potential. Nail art niche has a dedicated following. So you can build an email list and send weekly or monthly nail inspiration and tutorials to your subscribers.
Digital Products: Low potential on their own, but can complement other monetization streams. Mini online courses on DIY nails or nail art techniques can appeal to some.
Estimated Earnings: $500 to $1000 per month if optimized effectively.

Why Does This Niche Rock?

Is the Content Evergreen? Nail care practices remain relatively consistent over time. Some new products emerge but fundamentals are evergreen.
Who's the Audience? Primarily women with an interest in nail health, decoration and self-care. Some nail tech professionals also reference for technique guidance.
How Does It Align with Trends? While nails attract less focus than other beauty niches like hair care, they remain an integral part of beauty routines. Creative nail art continues trending on social media.

💡 Our Special Note:

The nail care space is less competitive compared to major beauty niches. This gives you room to establish authority quickly.

Connecting with your audience to understand their pain points around DIY nail care is crucial.

Solve those through your content for loyal followers.

Some basic nail care knowledge is useful but top-notch writing and visuals matter the most to attract clicks.

The scope of this niche may feel limited if you just focus on nails. That said, if you want to build a small, but highly targeted niche site, this niche is a perfect option.

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#2. Printables Niche–Unique Niche For Blogging

Source: Google Trends

Niche Insights:

Google Trends (Last 5 Years): A Net Stable Trend with slight peaks and dips in trend
Primary Keyword: "printables" – About 42,000 searches p/m (Source: Ahrefs)
Keyword Competition (KD): 54 (Source: Ahrefs)

Topics to Explore: printables, planners, worksheet, calendars

Monetization Potential:

Estimated Traffic: At least 80,000-100,000+ pageviews per month. 'Printables' is a huge niche with lots of demand from parents, teachers, DIYers and more.
Ad RPM: $20-$30 RPM is common for the education verticals.
Affiliate Marketing: Low potential. Most printables are free resources so limited products to directly promote.
Email Marketing: High potential. Can build a loyal audience with freebies and drive sales through email promotions and paid product launches.
Digital Products: Great potential. Can sell premium printable bundles, templates, illustrations and more. Recurring passive income opportunity.
Estimated Earnings: $1,500 to $3,000+ per month if optimized effectively.

Why Does This Niche Rock?

Is the Content Evergreen? Yes, content is evergreen. Printable fundamentals remain consistent although new themes/templates are required regularly.
Who's the Audience? Teachers, parents, DIYers/crafters, small business owners, event planners.
How Does It Align with Trends? With the rise of digitalization of study and all sectors, the need for custom printables for various needs is higher than ever.

💡 Our Special Note:

If you have good graphic design skills and enjoy creating printables on various themes, this niche is for you.

That said, building an audience for a Printables site requires some unique strategies compared to typical content sites.

Simply creating blog posts focused on SEO will not be enough. Use Pinterest, email lists and social media to drive repeat traffic rather than relying purely on SEO.

Original Printables take more effort but help stand out from competitors.

#3. Sleeping Niche–One Of The Most Profitable Blogging Niches

Source: Google Trends

Niche Insights:

Google Trends (Last 5 Years): Positive Stable Trend
Primary Keyword: "mattresses" – About 15,000 searches p/m (Source: Ahrefs)
Keyword Competition (KD): 65 (Source: Ahrefs)

Topics to Explore: Sleep tips, mattress reviews, beds, pillows, sleep faqs

Monetization Potential:

Estimated Traffic: At least 60,000-100,000 p/m. High demand niche.
Ad RPM: $30-$35 RPM. Health and wellness related niches have strong ad rates. In fact, it is this niche in which the CPC (Cost Per Click) is $5.65 (for the keyword Mattresses). Normally, CPC in most niches rely in the range of $1-$2 or less. Considering that, this sleep niche really stands out.
Affiliate Marketing: Strong potential, especially for higher priced mattresses and adjustable beds which can earn over $150-$200 commission.
Email Marketing: Moderate to High potential. If you can share expert sleep insights and additional value, then building an email list is totally worth it.
Digital Products: Very High Potential. You can create premium courses on better sleeping techniques or sharing tips for solving sleep issues.
Estimated Earnings: $2,000 - $5,500 per month on average.

Why Does This Niche Rock?

Is the Content Evergreen? The core content in the sleep niche remains relatively consistent, though some new products emerge. Overall, it’s an evergreen niche.
Who's the Audience? Everyone wants better sleep! Appeal to parents, professionals, health conscious consumers.
How Does It Align with Trends? Sleep and rest are integral parts of health and self-care routines, which continue to grow in demand.

💡 Our Special Note:

Sleeping is a targeted niche with lots of product options to be recommended including high-ticket items like expensive mattresses and beds

It’s a great niche for affiliate marketing and competition is moderate.

Writing well-researched content and providing expert insights can be a bit challenging. But if you’re highly passionate about the niche or have some background or expertise, then it’s a great niche idea to start working.

#4. Air Fryers Niche–A Low Competition And Trending Niche

Source: Google Trends

Niche Insights:

Google Trends (Last 5 Years): Positive Stable Trend With Seasonal Spikes
Primary Keyword: "air fryers" - About 13,000 searches p/m (Source: Ahrefs)
Keyword Competition (KD): 62 (Source: Ahrefs)

Topics to Explore: Air fryer reviews, air fryer recipes, air fryer accessory guides, oil-free cooking tips, air frying different foods, comparing air fryer models

Monetization Potential:

Estimated Traffic: 30,000 – 60,000+ pageviews per month. Air Fryer is a trending topic in the kitchen appliance space so you can expect a decent traffic per month.
Ad RPM: Expect at least $15-$25 RPM in starting.
Affiliate Marketing: Strong potential as many air fryer models cost $100-$400.
Email Marketing: Good potential as can promote new recipes, deals etc. to engaged subscribers who want air frying content.
Digital Products: Moderate potential standalone but can complement through cooking courses, e-cookbooks etc.
Estimated Earnings: $1000- $1,500 per month and above if effectively monetized.

Why Does This Niche Rock?

Is the Content Evergreen? Air frying technology remains similar over time. So you can be assured that the content will resin evergreen (though frequent updates are necessary to make sure the content stays fresh and relevant to latest trends).
Who's the Audience? Home cooks looking for quicker, oil-free cooking solutions without sacrificing flavor and texture of the food item.
How Does It Align with Trends? Oil-free and healthy cooking interest continues rising driven by trends around natural lifestyles and nutrition.

💡 Our Special Note:

When first starting out, concentrate your content on popular air fryer models and accessories to boost affiliate earnings quickly through high-intent traffic. Covering only air fryer related in-depth content will also boost up your website’s topical authority.

One challenge is the scope of the content.

So be sure to choose a brand name such that you can easily expand into other related cooking niches once you fully cover the air fryer topics.

Expanding into recipes and cooking techniques will also set your site apart while still aligning with the audience intent.

#5. Eye Care Niche–Unique Niche With Untapped Potential

Source: Google Trends

Niche Insights:

Google Trends (Last 5 Years): Consistently Stable Trend
Primary Keyword: "eye care" - About 7,000 searches p/m (Source: Ahrefs)
Keyword Competition (KD): 83 (Source: Ahrefs)

Topics to Explore: Eye health tip, contact lenses, glasses, sunglasses, eye care

Monetization Potential:

Estimated Traffic: At least 30,000 – 70,000 pageviews per month. Steady search volume for eye care advice and vision products.
Ad RPM: Expect a $20 - $25 RPM on average.
Affiliate Marketing: Good potential. Sunglasses, eye glasses, contact lenses, etc. Price range: $50-$150+.
Email Marketing: Good potential to engage an audience interested in eye health. Can provide wellness tips, product recommendations etc.
Digital Products: Low to moderate potential. Courses on eye care can be a hit but you have to provide expert and professional insights which can be pretty challenging.
Estimated Earnings: $600-$1,000 per month if effectively monetized.

Why Does This Niche Rock?

Is the Content Evergreen? Yes, the Content is Evergreen! Vision care remains relatively consistent over time.
Who's the Audience? Those looking to improve eye health and vision.
How Does It Align with Trends? This is a part of the health care niche and any health-related topics often stay in demand. People will always look for content that helps them take care of their eyes and find the right eye wear.

💡 Our Special Note:

If you’re looking for a low-competition, targeted health niche, then the eye care niche is just for you.

There is a good earning potential through affiliate marketing of sunglasses or other eye care products. But the main revenue source in this niche will be display ads. So focus on creating high-quality and well-detailed informative content.

This niche made it to our list because it’s a unique and low-competitive niche that has good profit potential if worked in the right way.

Looking For More Ideas? Get 37+ Exciting Niche Ideas Right Here↓↓

We hope these 5 unique niche ideas have sparked your interest! Here's a quick recap:

The nail care niche is a focused micro-niche in the Beauty industry with potential for solid earnings through display ads and affiliate promotions.

Printables is a huge niche perfect for those have a strong interest in the niche with good graphic design skills

The lucrative sleeping niche appeals to everyone with high ticket affiliate opportunities for mattresses and beds.

Air fryer niche remains a trendy, lower-competition cooking niche ideal for cooking-focused sites.

Finally, the eye care niche is relatively untapped and evergreen, letting you establish authority quickly.

So which niche do you like the most?

Go ahead, pick an exciting niche, and start creating high-quality content!

All the best,

The NicheScout Team

P.S. Want more niche ideas? Get ready for 5 more winning niche analyses in our upcoming 11th edition of Niche Scout Newsletter! As always, in each edition you’ll find something unique and different that you probably hadn’t thought of. So stay tuned to not miss out!