Niche Scout #18: 9 Hot Email Marketing Niches To Start In 2024

Author

Vlad Ivanov
January 25, 2024

Hey there!

This week we are doing an Email Marketing niche teardown with 9 new sub-niches to choose from!

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#1. Email Templates

Niche Insights: Email templates are pre-designed layouts used for sending multiple emails that maintain a consistent format and structure. They are widely used in marketing, corporate communication, and customer service.

Primary Keyword: "email template" – About 9K p/m (Source: Ahrefs)

Keyword Competition (KD): 66 (Source: Ahrefs)

Average CPC: $ 3.50 (Source: Ahrefs)

Topics to Explore: Customizable design, branding in email communication, time-saving solutions, responsive email designs, industry-specific templates.

Promotable Products: Email design software, template packs for different industries, custom design services. These products can range from $15 to over $200.

Digital Products: Potential for creating and selling comprehensive guides like "Mastering Email Design" or offering webinars on "Effective Email Communication Strategies."

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#2. Bulk Emails

Niche Insights: Bulk emails refer to the practice of sending email communications to large lists of contacts simultaneously. This niche is crucial for businesses engaging in mass marketing or information dissemination.

Primary Keyword: "bulk email" – About 700 searches p/m (Source: Ahrefs)

Keyword Competition (KD): 30 (Source: Ahrefs)

Average CPC: $ 10 (Source: Ahrefs)

Topics to Explore: Email list management, avoiding spam filters, effective content for mass emails, tracking and analytics for large-scale campaigns, GDPR compliance.

Promotable Products: Bulk email software, email list management tools, professional email writing services. Prices for these services can vary widely depending on scale and complexity.

Digital Products: Opportunities in creating e-books like "The Ultimate Guide to Bulk Email Marketing" or courses such as “Bulk Email Strategies for Modern Marketers.”: Bulk emails refer to the practice of sending email communications to large lists of contacts simultaneously. This niche is crucial for businesses engaging in mass marketing or information dissemination.

#3. Best Email Marketing Software for [Specific Industry/Use Case]

Niche Insights: This niche focuses on identifying and promoting the best email marketing software tailored to specific industries or use cases, addressing unique needs and challenges.

Primary Keyword: "email marketing for [industry/use case]" – Variable searches p/m (Source: Ahrefs)

Keyword Competition (KD): 0 to 00 (Source: Ahrefs)

Average CPC: $0.1 to $7 (Source: Ahrefs)

Topics to Explore: Industry-specific features, integration capabilities, user-friendliness, cost-effectiveness, customer support quality.

Promotable Products: Specific email marketing software platforms, affiliate programs with software providers. Product prices can range from monthly subscriptions of $10 to $300.

Digital Products: Creation of comprehensive guides like "Choosing the Right Email Marketing Tool for [Industry]" or webinars on "Maximizing ROI with [Specific Software]."

#4. Email Marketing for [Specific Industry/Use Case]

Niche Insights: Email marketing for specific industries or use cases involves tailoring email strategies to meet the unique demands and preferences of a particular market segment.

Primary Keyword: "email marketing for [industry/use case]" – Variable searches p/m (Source: Ahrefs)

Keyword Competition (KD): Variable (Source: Ahrefs)

Average CPC: Variable (Source: Ahrefs)

Topics to Explore: Targeted content creation, industry trends, segmentation strategies, success stories, regulatory compliance.

Promotable Products: Tailored email marketing services, industry-specific content creation tools, consulting services. Prices can range significantly based on services offered.

Digital Products: Potential for e-books or courses like "Effective Email Marketing Strategies for [Industry]" or "The [Industry] Guide to Email Marketing Success."

#5. Email Automation

Niche Insights: Email automation involves using software to create, schedule, and send emails automatically based on specific triggers or actions. It's essential for efficient and timely communication.

Primary Keyword: "email automation" – About 2.4K searches p/m (Source: Ahrefs)

Keyword Competition (KD): 68 (Source: Ahrefs)

Average CPC: $7 (Source: Ahrefs)

Topics to Explore: Workflow automation, trigger-based emails, personalization techniques, analytics, and reporting, integration with other marketing tools.

Promotable Products: Email automation software, custom automation solutions, integration services. Prices typically range from monthly subscriptions of $20 to $500.

Digital Products: Opportunities for creating guides like "The Ultimate Guide to Email Automation" or offering courses on "Mastering Email Automation for Business Efficiency."

#6. Email Warmup

Niche Insights: Email warmup is the process of gradually increasing the volume of emails sent from a new email account to build a good sender reputation and avoid being marked as spam.

Primary Keyword: "email warmup" – About 500 searches p/m (Source: Ahrefs)

Keyword Competition (KD): 22 (Source: Ahrefs)

Average CPC: $ 4.00 (Source: Ahrefs)

Topics to Explore: Improving deliverability, avoiding spam filters, building sender reputation, best practices for new email accounts, email engagement metrics.

Promotable Products: Email warmup services, deliverability consulting, email monitoring tools. These services generally range from $10 to $100 per month.

Digital Products: Potential in creating resources like "The Complete Email Warmup Guide" or courses titled “Mastering Email Deliverability.”

#7. Email Open Rates

Niche Insights: Email open rates measure the percentage of recipients who open a given email, serving as a critical metric for evaluating the effectiveness of email marketing campaigns.

Primary Keyword: "email open rates" – About 500 searches p/m (Source: Ahrefs)

Keyword Competition (KD): 87 (Source: Ahrefs)

Average CPC: $ 1.10 (Source: Ahrefs)

Topics to Explore: Strategies to improve open rates, subject line effectiveness, best times to send emails, A/B testing, segmenting email lists.

Promotable Products: Email marketing tools with advanced analytics, A/B testing services, copywriting services. These can range in price from $25 to several hundred dollars.

Digital Products: E-books or courses like "Maximizing Your Email Open Rates" or "The Art of Engaging Email Subject Lines."

#8. How To Write [A Specific Type of Email]

Niche Insights: This niche focuses on the art and science of crafting specific types of emails, whether for marketing, sales, customer service, or internal communication.

Primary Keyword: "how to write email" – Variable searches p/m (Source: Ahrefs)

Keyword Competition (KD): 0 to 16K (Source: Ahrefs)

Average CPC: 0 to 45(Source: Ahrefs)

Topics to Explore: Effective writing techniques, tone and style, engaging content, call-to-action strategies, compliance with email standards.

Promotable Products: Writing tools, email template services, professional copywriting services. Prices for these services vary widely.

Digital Products: Potential for creating resources like "The Ultimate Guide to Writing [Specific Type of Email]" or workshops on "Effective Email Writing Skills."

Niche Insights: This niche addresses common queries and challenges users face with popular email tools, offering solutions and best practices for maximizing their potential.

Primary Keyword: tools names – Variable searches p/m (Source: Ahrefs)

Keyword Competition (KD): Variable (Source: Ahrefs)

Average CPC: Variable (Source: Ahrefs)

Topics to Explore: Troubleshooting, advanced features exploration, integration with other tools, user experience optimization, comparison with other tools.

Promotable Products: Tutorials, user guides, consultation services for email tools. Prices can vary, but often range from free to subscription-based models.

Digital Products: Opportunities in creating comprehensive guides or video tutorials like "Mastering [Popular Email Tool]" or "The Complete [Email Tool] User Guide."

Looking For More Ideas? Get 60+ Exciting Niche Ideas Right Here↓↓

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All the best,

The NicheScout Team

P.S. Want more niche ideas? Get ready for 5 more profitable sites in our upcoming 19th edition of Niche Scout Newsletter!

P.P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon