WordsAtScale #11: 📈 Doubling Traffic in a Day

Author

Vlad Ivanov
August 30, 2024

Welcome to the WordsAtScale Newsletter #11!

Hey Guys 👋

Here's what's in store for you today...

🔗 Outbound Links and SEO: Debunking the myth that linking out to other sites boosts your ranking. Spoiler: It’s all about the content quality.

🖍️ Niche of the Week: The growing trend of coloring books, from adult stress relief to educational tools for kids—dive into this evolving niche.

📊 SEO Case Study: How refreshing 70 pages and cutting dead weight doubled my site’s traffic. Bold moves can lead to big rewards!

SEO News of the Week

Google's John Mueller debunked the idea that adding outbound links to other websites is good for SEO and ranking.

🧠 What it means

The belief that linking out to other sites helps SEO is an old idea that's not based on facts. Google doesn't count links or words in your content to decide how to rank it.

Some key points:

  • The idea of adding 3 outbound links per article is just a guess, not a rule.

  • SEOs used to think linking out "wasted" PageRank, but that's not true.

  • Google looks at content quality, not link numbers.

🛠️ What to do about it

  1. Write for your readers, not search engines. What does your audience want to know?

  2. Add links that make sense. Don't just put links in to hit a magic number.

  3. Focus on content quality. Make your content helpful and interesting for real people.

  4. Use outbound links wisely. Link to sources when you quote something or mention research.

  5. Don't worry about link counts. There's no perfect number of links for SEO.

Remember, good SEO is about making great content for people, not following strict rules about links or word counts. What matters most is that your content helps your readers. Isn't that what we all want when we search for something online? 😊

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Niche of the Week

Niche Insights: Coloring books have evolved from simple children's activities into a broad niche catering to various age groups and interests. Adult coloring books, in particular, have become popular for their therapeutic benefits, helping to reduce stress and promote mindfulness. This niche includes various sub-niches like educational coloring books, themed books (e.g., animals, mandalas), and even personalized options.

List of Keywords here

Topics to Explore:

  • The rise of adult coloring books and their mental health benefits.

  • Educational coloring books for children.

  • Niche-specific coloring books (e.g., fantasy, nature, affirmations).

  • The growing market for personalized and custom-made coloring books.

  • The eco-friendly trend in coloring book production (recycled paper, soy-based inks).

Email Marketing: Email marketing in the "coloring book" niche can effectively target diverse audiences, from parents and educators to art enthusiasts and mental health advocates. Newsletters can promote new releases, offer coloring pages as freebies, and provide tips on how to use coloring as a mindfulness practice. Segmented email campaigns can focus on specific sub-niches, such as stress relief or educational content for kids.

Promotable Products:

  • Physical and digital coloring books (ranging from $5 to $30).

  • Bundled sets of coloring books and supplies.

  • Subscription boxes that deliver monthly coloring books and related accessories.

  • Workshops or classes on creating your own coloring book.

Digital Products: Development of digital downloads like themed coloring pages, printable coloring books, or interactive e-books. Consider creating niche-specific collections such as "Mindful Mandalas" or "Color Your Way to Calm: A Stress Relief Coloring Book." These products can be sold on platforms like Etsy or through your own website.

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SEO Case Study of the Week

What I Did

I took a big step to boost my site's performance:

  1. I got rid of content that wasn't ranking well.

  2. I refreshed about 70 pages of articles.

  3. I did all this on the same day. Bold move, right?

How I Did It

Here's my approach:

  1. I looked at my pages and figured out which ones weren't doing well in search.

  2. Instead of small changes, I went all in with a big update.

  3. I pushed all changes on the same day to make a big splash.

My Results

The best part? 🎉 

My traffic more than doubled! That's a huge win!

Why do you think this worked so well? I'm guessing that:

  • Removing weak content made my whole site stronger.

  • Updating so many pages at once caught search engines' attention.

  • Fresh content matched better with what people are searching for now.

Have you ever tried something like this? It just goes to show that sometimes, big moves in SEO can really pay off. I'm excited to see what other experiments I can try next!

Relevant Video Of the Week

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon