WordsAtScale #12: 🔥 5 SEO Discoveries You Need to Know

Welcome to the WordsAtScale Newsletter #12!

Hey Guys 👋

Here's what's in store for you today...

🔍 Google’s latest update has wrapped, and it’s shaking things up for smaller websites. Here’s what you need to know to stay on top.

🤑 Celebrity net worth – exploring how stars stack up financially and the opportunities this niche holds for SEO and marketing.

📊 Five on-page SEO experiments that answer some big questions, including whether Google still cares about H1 tags and if sidebar content matters. The results might surprise you!

✅ Amazing New A.I. Writer Directory has been launched with some free goodies

SEO News of the Week

What Happened? 🔍

Google rolled out a big update to its search system. 🚀 It started on August 15 and finished on September 3, taking 19 days total. This update made some big changes to how websites show up in Google searches.

Why It Matters 🤔

Google wants to make search results better for people. This update tries to:

• Show more helpful content that users really want 👍

• Give smaller websites a better chance to appear in results 🏆

• Reward sites that have made improvements over time 📈

The update aims to fix issues from past updates that hurt some smaller websites.

What To Do Now 🛠️

If your website rankings went down, don't panic! There's no quick fix, but you can:

• Focus on making great content for real people, not just for search engines 📝

• Keep improving your website over time 💪

• Check Google's advice for core updates 📚

Remember, it may take until the next big update to see major changes. The key is to keep making your site better for visitors.

Did this update affect your website? What changes have you noticed in your search rankings?

Source

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Niche of the Week

Niche Insights: The "celebrity net worth" niche focuses on the financial status of famous individuals, often encompassing actors, musicians, athletes, influencers, and business moguls. This niche attracts curiosity about the wealth of celebrities, their assets, and income streams. Content often includes profiles of famous individuals, comparisons of their net worth, and discussions on how they accumulate and manage their wealth.

Keywords: get a full list of low competition keywords here

Topics to Explore: How celebrities build wealth through multiple income streams (e.g., endorsements, business ventures, royalties), high net worth comparisons between actors, athletes, and musicians, breakdowns of famous business moguls' net worth, the rise of influencer wealth, the impact of fame on personal finance, and exploring the financial legacy of deceased celebrities.

Email Marketing: Email marketing in the "celebrity net worth" niche can capitalize on a subscriber base interested in entertainment, wealth, and fame. Newsletters can offer exclusive content, such as updated net worth figures, financial habits of celebrities, or insights into luxury lifestyles. Promotions could involve related products like financial planning guides or luxury brand partnerships.

Promotable Products: Celebrity biography books, luxury lifestyle products, exclusive interviews or content subscriptions, financial advisory services for high-net-worth individuals, and branded merchandise related to famous personalities.

Digital Products: E-books or digital courses on "How Celebrities Build Wealth" or "The Business Behind Fame," as well as premium subscription models offering exclusive celebrity wealth updates and behind-the-scenes financial insights.

SEO Case Study of the Week

What

Doug Cunnington discusses the results of on-page SEO tests conducted by Kyle Roof and his team at Internet Marketing Gold (IMG). These tests explore specific questions around how different factors affect SEO performance. The five tests are:

1. Do Comments Update the Freshness Date of a Page?

2. Getting Pages Unstuck with Traffic from Google Ads

3. Is the H1 Still a Ranking Factor?

4. Does Google Consider Things in the Sidebar?

5. Will Google Index a Page Based on Hidden Text in the CSS?

How

Each test was structured with a hypothesis and a method for validation:

1. Comments & Freshness Date: The test checked if adding comments on a page updates the "date modified" field, which could signal freshness to Google.

2. Google Ads & Unstuck Pages: This test explored if sending traffic from Google Ads to a page that is not being indexed would help the page get indexed or improve its ranking.

3. H1 as a Ranking Factor: It examined whether the presence or absence of an H1 tag still has a significant impact on SEO ranking.

4. Sidebar Consideration: The test investigated if Google considers content placed in the website's sidebar when ranking pages.

5. Hidden Text in CSS: The team explored whether Google can index content that is hidden via CSS, testing if such text has any effect on the page’s ranking.

Results

1. Comments & Freshness Date: Comments do not update the page’s "date modified" schema automatically, and thus do not affect freshness. A manual script is needed to update the freshness tag.

2. Google Ads & Unstuck Pages: Running Google Ads significantly helps pages that are stuck and not indexed, improving their chances of being indexed by Google.

3. H1 Ranking Factor: The presence of an H1 tag still plays an important role in SEO ranking, proving it is a relevant factor for Google.

4. Sidebar Consideration: Content in the sidebar is generally ignored by Google for ranking purposes, making it less significant for SEO.

5. Hidden Text in CSS: Google does not index or give any ranking consideration to content hidden by CSS, so hiding text does not impact SEO.

These experiments help to better understand how certain SEO factors impact ranking and indexing, and the results are available on the IMG platform.

Source

Tool of the Week

What is Writer Watch?

Writer Watch AI is a free tool that helps you find the best AI writing helpers. It's special because it lets you:

1. Search for AI Writing Tools with specific features

2. See ratings that show how good each tool is

Cool Things About Writer Watch

• Easy Searching: Find tools that do what you need, like making your writing sound like your brand or helping with SEO.

• Helpful Ratings: See scores that tell you how well each tool works.

• Quick Info: Read short reviews and get free samples when you sign up for emails.

Why Use Writer Watch?

Writer Watch helps you find the right AI writing tool fast. No more wasting time looking through lots of options. Plus, by subscribing to the free newsletter, you'll receive exclusive content like the Outline Genius Guide and expert writing tips to elevate your content game.

Subscribe now

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon