WordsAtScale #14: 🚨 Google Loves A.I. Now?

Welcome to the WordsAtScale Newsletter #14!

Hey Guys 👋

Here’s the latest in SEO:

🤖 Google’s AI for SEO? – Google surprised everyone with a poll about using their AI, Gemini, for SEO tasks. This caused a stir since Google’s been warning against AI for large-scale content creation. Key tip: Don’t rush into AI for everything. Focus on quality content!

🐴 Niche of the Week [Miniature Horses] – Miniature horses are popular in therapy and competitions. Great opportunities in promoting care products and training guides for this niche.

📈 SEO Case Study – A concrete company boosted traffic by 900% with smart SEO tactics like site cleanups and targeted content. SEO takes time, but it works!

What do you think about AI for SEO?

SEO News of the Week [Google’s Pro A.I. Now?]

What Happened? 🤔

Google's Small Business account did something a bit odd. They posted a poll asking if people would use Gemini, Google's AI, to help with SEO[1]. The poll asked what SEO task folks would use Gemini for first. Options included keyword optimization, content creation, and meta titles/descriptions.

Why It Matters 🚨

This poll caused quite a stir! Why? Well, it goes against what Google has been saying about using AI for SEO:

1. Google's own experts have warned against using AI for content and SEO advice.

2. They've said it's more about the "who, how, and why" of content, not just if AI made it.

3. Using AI for large-scale content creation goes against Google's rules.

Many SEO pros were surprised and upset by the poll. They felt Google wasn't following its own advice.

What To Do Now 🛠️

So, what should you do with this info? Here are some tips:

1. Be careful with AI: Don't rush to use AI for all your SEO tasks just because of this poll.

2. Focus on quality: Remember, good content is about understanding your audience and providing value.

3. Stay informed: Keep an eye on what Google officially says about AI and SEO.

4. Use your expertise: As a local business, you know your community best. Use that knowledge in your SEO efforts[1].

What do you think about this? 🤔 Have you ever thought about using AI for your SEO work? Remember, the best SEO comes from really knowing your business and your customers!

Source

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Niche of the Week [Miniature Horses 🐴]

Niche Insights

Miniature horses, known for their small size and friendly demeanor, are a niche of interest in various fields such as pet ownership, therapy animals, and even in competitive show environments. These horses are adored for their gentle nature, making them suitable for families, therapy programs, and equine-assisted learning activities. Their care, breeding, and training offer multiple opportunities for niche businesses.

Keyword List

Get you list of low competition keywords here

Topics to Explore

Miniature horse care and grooming, therapeutic use of miniature horses, breeding and genetics of miniatures, miniature horse competitions, training techniques, adopting vs. buying, equine-assisted therapy programs.

Email Marketing

Email marketing in the miniature horse niche can focus on promoting horse care products, training programs, adoption services, and therapy animal initiatives. Personalized newsletters can help connect enthusiasts with breeders, product recommendations, and event information, increasing engagement and fostering community growth.

Promotable Products

Miniature horse-specific care products like grooming kits, custom-made tack and harnesses, breeding guides, training courses for new owners, and animal therapy certifications. Prices can range from $15 for a grooming tool to several hundred for specialized training or breeding programs.

Digital Products

E-books on miniature horse care, online training courses such as "Training Your Miniature Horse for Therapy Work," and video series on grooming, feeding, and health. Virtual workshops on miniature horse competitions and webinars on animal-assisted therapy involving miniature horses.

SEO Case Study of the Week [Local Business]

What happened? 🤔

A concrete company got a huge boost in website visitors - we're talking 700-900% more! - all thanks to some smart SEO work. This didn't happen overnight, though. It took about 9 to 12 months to see these amazing results.

How did they do it? 🛠️

1. Cleaned up the website, getting rid of pages that weren't doing their job

2. Used cool tools like Semrush and Surfer SEO to make pages better with the right keywords

3. Made new content that really spoke to what people were searching for

4. Wrote blog posts about specific topics related to concrete work

What were the results? 📈

• The number of keywords they ranked for jumped from 600 to over 3,000! That's huge!

• In October 2023, they had 223 visitors. By August 2024? Over 1,600! Can you believe it?

• Best of all, they started getting 52 new potential customers every month just from people finding them on Google.

What can we learn from this? 🧠

When you do SEO the right way - cleaning up your website, writing about topics people care about, and using the right keywords - you can really grow your business online. It's like giving your website superpowers! 💪

Source

Relevant Video of the Week

🚨 Be sure to check our free SEO Tools section [Free LSI Keywords, YT Spy, Niche Generator and much more]!

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon