WordsAtScale #15: 🤖 Google Now Highlights Trusted Creators—Are You One?

Welcome to the WordsAtScale Newsletter #15!

Hey Guys 👋

Here’s the latest in SEO:

🤖 Google Recognizes Content Creators as Trusted Sources – Google is now highlighting content creators in search results, labeling them as trusted sources (e.g., "Content Creator (Medicine)"). This is a major win for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and SEO.

🐴 Niche of the Week [Marriage Anniversary] – Wedding anniversaries offer a rich niche for SEO, from gift guides to romantic getaway ideas. Programmatic SEO can target specific anniversary years, generating evergreen content.

📈 SEO Case Study – AI Content & Google – Wondering if AI content hurts SEO? A new case study found that 83% of top-ranking content is still human-made, but AI content isn’t automatically penalized. Google targets low-quality, spammy AI content.

What do you think about using AI in SEO?

SEO News of the Week [E-EAT was real…]

What Happened 🤔

Google has started highlighting content creators as trusted sources in search results. This is a significant development for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and SEO. Google is explicitly identifying individuals as authoritative content creators within specific fields, using subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in Knowledge Panels.

Why It Matters 📈

This breakthrough is crucial for E-E-A-T and SEO because it provides visible and meaningful proof that Google has recognized content creators as credible sources of information on specific topics. This recognition can lead to better rankings, increased SERP visibility, and improved knowledge-based results. Google’s focus on identifying trustworthy person entities and connecting them to the content they create is a recurring theme, as seen in the Killer Whale Knowledge Graph update and the March 2024 E-E-A-T update.

What to Do Now 💡

To leverage this development, SEO professionals need to focus on optimizing both content creators and website publisher entities. Here are the key steps:

1. Understandability: Create clear relationships between the content creator and reference pages that Google can use to verify facts about the person. This includes personal websites, employer’s “About” pages, social profiles, and trusted third-party sources like Crunchbase and Wikidata.

2. Credibility: Establish connections between the content creator and relevant content, such as articles written, videos produced, podcasts, interviews, and articles written about them.

3. Deliverability: Expand the content creator’s digital footprint by creating new content, getting content published about them, and controlling all information strands. Ensure all content is clear, consistent, relevant, topical, and factually accurate.

By following these steps, you can enhance your content creators’ visibility and credibility, leading to better SEO outcomes. 🚀

Source

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Niche of the Week [Marriage Anniversary]

Niche Insights

Wedding anniversaries are celebrated as milestones in relationships, each one symbolizing different stages of love and commitment. This niche covers various anniversary gifts, traditions, and celebration ideas, ranging from personalized presents to destination getaways. Perfect for programmatic SEO, this niche can leverage the specific anniversaries (e.g., "10th wedding anniversary gifts") to create a wide array of targeted, evergreen content.

Keyword List

Get you list of low competition keywords here

Topics to Explore

Anniversary gift guides by year (e.g., "Best 5th wedding anniversary gifts"), romantic getaway ideas, anniversary party planning tips, symbolic meanings of anniversary years, budget-friendly celebration ideas, unique and personalized gifts for anniversaries.

Email Marketing

Email marketing for the "wedding anniversary" niche can be centered around gift reminders, anniversary countdowns, and exclusive offers for anniversary-related products. Businesses can utilize automated email campaigns to trigger reminders close to clients' wedding dates, offering personalized suggestions for gifts or experiences.

Promotable Products

Customized gifts like engraved jewelry, personalized keepsakes, photo albums, and framed artwork. Experience packages such as romantic weekend getaways, fine dining, or adventure trips are also popular. Price ranges vary from $20 for personalized items to $500+ for trips or luxury gifts.

Digital Products

Develop e-books, anniversary planning guides, or personalized digital gift cards. Online courses or webinars on “How to Plan the Perfect Anniversary Celebration” could also be lucrative options.

SEO Case Study of the Week [Does Google Penalize AI Content?]

Imagine you're a content creator, and you're wondering if using AI tools like ChatGPT will hurt your chances of ranking high on Google. 🤔 Well, Nathan Gotch's video "Does Google Penalize AI Content? New SEO Case Study (2024)" has some answers for you.

The Study: A Deep Dive 📊

The video looks at 487 Google search results to see how AI content is handled. Here's what they found:

- Human Content Wins: 83% of top-ranking content is made by humans. 🙌

- No Automatic Penalties: Google doesn't automatically penalize AI content. Instead, it targets low-quality or spammy AI text. 🚫

- Use AI Tools Wisely: If you use tools like ChatGPT, make sure to review and humanize the content to meet Google's quality standards. 📝

Creating SEO-Friendly Content 📈

The video shares tips on how to use AI tools to create content that Google loves. Here are the key points:

- Human Touch is Key: AI content needs human editing to meet Google's spam policies, quality, and relevance expectations. 👩‍💻

- Quality Matters: High-quality, human-edited AI content can rank well on Google. Poor-quality AI content might get deindexed or underperform. 🚀

The Bottom Line 📝

AI tools can help with content creation, but human involvement is crucial for achieving optimal rankings and long-term SEO success. So, use AI tools to assist you, but always add a human touch to your content. 💡

Now, you might be wondering: "How can I use AI tools effectively?" 🤔 Here's a simple tip: use AI to generate ideas or drafts, but always review and edit the content to ensure it meets Google's quality standards. 📝

Source

Relevant Video of the Week

🚨 Be sure to check our free SEO Tools section [Free LSI Keywords, YT Spy, Niche Generator and much more]!

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon