WordsAtScale #16: 📱 Is Chrome the Hidden Ranking Factor?

Welcome to the WordsAtScale Newsletter #15!

Hey Guys 👋

Here’s the latest in SEO:

📱 Chrome as a Ranking Factor? – SEO expert Cindy Krum suggests that Google may be using Chrome for mobile-first indexing and user signals, relying on real users’ devices to render and index pages since 2018. If true, this could impact SEO by emphasizing user engagement and raising concerns about privacy.

🔮 Niche of the Week [Spiritual Meaning] – Tapping into the curiosity around the spiritual significance of numbers, animals, and dreams. Explore low-competition keywords and ideas like "spiritual meaning of 111" or "butterflies."

💡 SEO Case Study [94% Revenue Boost] – A health company saw a 94% increase in revenue in six months thanks to Somebody Digital. By fixing site issues and answering real user questions, they smashed their goal.

What do you think? Could these strategies work for you? 🤔

SEO News of the Week [Chrome as Ranking Factor?]

What Happened 🤔

SEO expert Cindy Krum thinks Google is using Chrome browsers for mobile-first indexing and user signals. She believes Google has been doing this since 2018, using real users' devices to render and index web pages instead of just their own bots.

Why It Matters 📈

This theory could mean big changes for SEO and privacy:

1. User engagement might affect rankings more than we thought.

2. Google could be collecting more user data without people knowing.

3. This might help Google improve their ads and AI.

What to Do Now 💡

While we're not sure if this is true, here's what you can do:

1. Focus on making your website great for real users, not just bots.

2. Pay attention to how people use your site.

3. Be careful with tricks that only work for GoogleBot.

4. Keep an eye out for any news from Google about this.

Remember, these are just ideas for now. Keep following good SEO practices too! 👍

Source

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Niche of the Week [Spiritual Meaning]

Niche Insights

The phrase "spiritual meaning of" taps into the curiosity people have about the deeper, metaphysical significance behind everyday events, objects, or phenomena. This niche is popular within spirituality, personal growth, and mysticism, focusing on understanding symbolic interpretations that provide guidance, clarity, or spiritual awakening. People often search for spiritual meanings of numbers (like angel numbers), animals, dreams, or life events, seeking insights into how these relate to their life journey.

Keyword List

Get you list of low competition keywords here

Topics to Explore

Spiritual meanings of common animals (e.g., "spiritual meaning of a butterfly"), angel numbers (e.g., "spiritual meaning of 111"), dream interpretations, the symbolism of natural elements (e.g., water, fire), crystals and their meanings, ancient symbolism in modern life, and spiritual significance of life changes.

Email Marketing

Email marketing in this niche can be highly effective for nurturing a community of spiritual seekers. Content can include personalized weekly insights on spiritual symbolism, exclusive deep-dive articles on dream or number interpretations, and promotion of relevant spiritual tools, books, or courses. Engaging with a segmented list based on topics (e.g., numbers, animals, or dreams) allows for targeted offers.

Promotable Products

Books and guides on spiritual symbolism, crystal or tarot card sets, dream interpretation journals, online workshops, and courses on spiritual awakening. Prices range from $10 for e-books or journals to $500+ for in-depth online courses or spiritual retreats.

Digital Products

E-books like "Unlocking the Spiritual Meaning of Everyday Signs" or "Decoding Angel Numbers for Personal Transformation," online courses, meditation tracks focused on spiritual growth, and subscription-based newsletters providing daily spiritual insights or affirmations.

SEO Case Study of the Week [94% Increase in Revenue in 6 Months]

Ever wonder how a small website change can lead to big results? Let's dive into an exciting story!

What Was the Challenge? 🤔

A US health company selling sleep apnea tests and equipment wanted to grow online sales. Their goal? Increase revenue from organic traffic by 50% in six months.

How Did They Do It? 🛠️

Somebody Digital, a smart marketing agency, took on this challenge. Here's what they did:

1. Fixed website issues

2. Improved 4-6 key pages each month

3. Used Page Optimizer Pro to compare pages to competitors

4. Added answers to real user questions

5. Used special code to help search engines understand pages better

What Were the Results? 🎉

The results were amazing!

• Revenue Growth: Instead of 50%, they saw a 94% increase!

• Award-Winning Work: The campaign won two big awards

• Repeat Success: They did it again next year with a 92% increase

Why It Worked So Well 🌟

The secret? Somebody Digital went the extra mile by:

1. Adding real user questions from forums

2. Following health industry rules

3. Testing ideas with paid ads before using in SEO

4. Meeting the client face-to-face regularly

Isn't it amazing what can happen with the right strategy? This story shows that with good planning and tools, you can achieve incredible results online.

What do you think? Could these tactics help your business grow too? 🤔

Source

Relevant Video of the Week

🚨 Be sure to check our free SEO Tools section [Free LSI Keywords, YT Spy, Niche Generator and much more]!

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon