WordsAtScale #17: 📊 Quality Content > Word Count—Here's Why!

Author

Vlad Ivanov
October 10, 2024

Welcome to the WordsAtScale Newsletter #17!

Hey Guys 👋

Here’s the latest in SEO & A.I. for the week.

📏 Content Length & Depth: Quality beats quantity. A study reveals that answering questions directly matters more than word count. Google’s passage ranking emphasizes detailed, in-depth content.

💡 Niche Focus: Introverts & Extroverts: Explore personality differences with quizzes and articles, offering insights for personal growth. It’s a great niche for creating personalized content and courses.

🏆 Topical Authority Pays Off: Building expertise through content clusters led to a 1300% traffic boost for one company in seven months. It’s all about being the go-to source in your field!

SEO News of the Week [Content Length & Depth Study]

The Big Picture

A study from Search Engine Land tells us that it's not all about word count. What really matters is how well you answer people's questions. Isn't that a relief? 😌

Key Takeaways

  1. Content Length: Your content should be as long as it needs to be to answer the question fully. That could be 200 words or 2,000 words.

  2. Quality Over Quantity: Longer doesn't always mean better. In fact, the top-ranking pages on Google average about 1,500 words.

  3. Directness is Key: Instead of asking "How long should my content be?", ask "How direct is my answer?".

  4. Content Depth: Your content should be in-depth, covering all the important details. But remember, depth doesn't necessarily mean length.

  5. Passage Ranking: Google can now understand specific sections of your content. This means they can pull out relevant parts, even from longer articles.

What Does This Mean for You?

  1. Focus on People: Write for real people, not just search engines.

  2. Be Direct: Answer questions clearly and quickly.

  3. Stay Original: Try to avoid using AI to write your content. If you do use it, make sure a real person checks it over.

So, what do you think? Does this change how you'll approach content creation? Remember, the goal is to help your readers, not just to hit a certain word count. Happy writing! 📝

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Niche of the Week [Introverts & Extroverts]

Niche Insights

TPersonality tests focusing on introverts and extroverts delve into the differences between these personality types, offering insights into behavior, communication styles, and social preferences. These tests are popular in both self-help and professional development circles, as people seek to better understand themselves and others. The niche spans from fun, quick quizzes to more in-depth psychological assessments that explore the dynamics between introversion and extraversion.

Keyword List

Get you list of low competition keywords here

Topics to Explore

Differences between introversion and extraversion, how personality impacts work and relationships, the science behind personality types, MBTI and other popular personality frameworks, tips for introverts and extroverts to thrive in various environments, understanding the introvert-extrovert spectrum, and quizzes to determine where you fall.

Email Marketing

Email marketing in the "personality tests" niche can engage users with tailored content based on their test results. It provides an opportunity for ongoing interaction, offering subscribers insights into their personality traits and how to leverage them. This can be used to promote workshops, personalized reports, and courses through segmented campaigns that appeal to both introverts and extroverts.

Promotable Products

Personality assessments and reports, online courses on self-awareness and personal growth, coaching services for introverts or extroverts, books exploring the benefits of understanding your personality type, and webinars focusing on effective communication for different personality types. Prices range from $10 for basic assessments to $500+ for in-depth coaching or courses.

Digital Products

Development of digital quizzes and assessments, e-books like "Mastering Introversion and Extraversion," or online courses such as "Understanding and Applying Personality Types for Personal Growth." Webinars and video series on how to thrive as an introvert or extravert in different aspects of life, like work and social situations, can attract those seeking practical advice.

SEO Case Study of the Week [Does Topical Authority Work?]

What is Topical Authority? 🧠🏆

Topical authority is all about how much your website knows about a specific subject. It's like being the go-to expert in your field! 🥇 The more you cover a topic in-depth, the more Google and your readers see you as the authority.

How to Build Topical Authority 🛠️

Want to boost your website's authority? Here's how:

  1. Find Your Main Topics 🎯: What's your website all about? Pick the big ideas that matter to your business and your readers.

  2. Create Content Clusters 🕸️: Group related articles together. This helps search engines see that you really know your stuff.

  3. Write Great Content ✍️: Cover your topics thoroughly. Use tools like Surfer AI to help you create lots of high-quality content quickly.

  4. Optimize Your Content 🔍: Make sure your articles are SEO-friendly. Use headings, keywords, and link related articles together.

Results of Building Topical Authority 📈

Guess what? Building topical authority can lead to some amazing results!

  • In the case study mentioned, a company saw their website traffic grow by over 1300% in just seven months. That's huge! 🚀

  • 88% of SEO experts think topical authority is super important for their strategy. 👨‍💼👩‍💼

  • It can help you rank higher in Google, even if your website isn't as big as your competitors. 🏆

So, what do you think? Ready to become the authority in your field? Remember, it takes time and effort, but the results can be incredible! 💪🌟

Relevant Video of the Week

🚨 Be sure to check our free SEO Tools section [Free LSI Keywords, YT Spy, Niche Generator and much more]!

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon