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WordsAtScale #21: 🚀 “+391% growth: How a SaaS brand 5x’d their traffic

WordsAtScale #21: 🚀 “+391% growth: How a SaaS brand 5x’d their traffic

Vlad Ivanov
November 07, 2024

Welcome to the WordsAtScale Newsletter #21!

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Hey Guys! 👋 Vlad here.

In this week's update, we're looking at how ChatGPT's partnership with Bing might impact your SEO strategy, along with insights into niche and content growth tactics.

🌐 ChatGPT + Bing = Essential for SEO: ChatGPT now uses Bing's index for search. If Bing doesn’t index your website, ChatGPT won’t find it either. Using Bing Webmaster Tools and checking your indexing status is key to staying visible in 2025.

🔧 Niche Spotlight - Winches: This niche appeals to off-roading, towing, and outdoor adventurers. Focus on creating detailed guides, safety tips, and reviews. Winch products like electric models and accessories are especially promotable for this audience.

📈 SaaS SEO Success - +391% Traffic: A SaaS company boosted traffic by 5x by adding helpful content, improving site navigation, and optimizing internal linking. Targeting informational keywords and content clusters helped establish authority and increase engagement.

Use these insights to sharpen your strategy, and you'll be ready to stay ahead in 2025! 🌟

SEO News of the Week [ChatGPT + Bing =]

What's Happening

ChatGPT Search is now using Microsoft Bing's index to find web pages. Think of it like this - if Bing can't see your website, ChatGPT won't be able to find it either! 🤝

Why It Matters

🎯 If your pages aren't in Bing's index, you might miss out on visitors from ChatGPT Search
📈 This makes Bing more important for SEO in 2025
🔮 ChatGPT will likely stick with Bing for a while since building their own search index would be super hard

What You Should Do Now

Quick Checks 🔍 Want to make sure you're ready? Here's what to do:

Use Bing Webmaster Tools to see if your important pages are indexed
Compare your Google and Bing traffic to spot any missing pages

Planning Ahead 📋 No need to panic, but it's smart to:

Add Bing optimization to your 2025 SEO plans
Keep an eye on your Bing indexing status
Fix any indexing problems you find

Pro Tip 💡 Think of this as a chance to get ahead of the game! While everyone else is playing catch-up later, you'll already be set up for success. Isn't that a nice thought?

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Niche of the Week [Winch as a Niche]

Niche Insights

The "winch" niche primarily caters to industries and individuals involved in heavy lifting, towing, off-roading, and outdoor adventure activities. Winches, both manual and electric, are essential tools for moving heavy objects or freeing vehicles stuck in difficult terrains.

Keyword List

Get you list of low competition keywords here

Topics to Explore

Different types of winches (electric vs. manual), winch maintenance and safety tips, the best winches for off-roading and towing, installation and mounting guides, reviews of top winch brands, winch accessories (cables, hooks, and straps), DIY winch repair, and uses of winches in professional and recreational settings.

Email Marketing

Email marketing for the "winch" niche can help target a focused audience, such as off-road vehicle owners, adventure seekers, and industry professionals. Regular newsletters can showcase product guides, maintenance tips, and exclusive discounts on winch products and accessories, while segmented campaigns can cater to various buyer personas, like professionals vs. recreational users.

Promotable Products

Heavy-duty winches for vehicles, portable winches for personal use, specialized winches for ATV/UTVs, winch mounting kits, remote-control winch systems, and high-quality winch accessories like cables, hooks, and fairleads. Prices vary widely from $50 for basic accessories to $1,000+ for premium electric winches.

Digital Products

Online guides or e-books on topics like “Mastering Winch Safety” or “Off-Road Winching Techniques,” video tutorials on winch installation and troubleshooting, and virtual courses on winching skills for off-roaders or professionals.