WordsAtScale #37: 📈 240 visitors in 24 hours—here’s how

Author

Vlad Ivanov
February 27, 2025

Welcome to the WordsAtScale Newsletter #37!

Hey Guys! 👋 Vlad here.

This week, let’s dive into some exciting insights on niche SEO and AI content humanization!

🌿 Niche of the Week: Scholarships
Scholarships are always in demand as students seek ways to cut education costs. Focus on types of scholarships, application tips, and lesser-known opportunities. Great product ideas include application guides, matching services, and digital courses.

🎉 SEO Case Study: Ranking #1 in 24 Hours
By targeting high-intent keywords and using Journalist AI for content creation, a webpage went from zero to 240 visitors in just 24 hours. This strategy proved that the right keywords and continuous optimization drive high-conversion traffic. 🚀

✍️ AI Humanization Spotlight: Claude 3.7 Workflow
Claude 3.7 Sonet produces more natural, engaging content with better SEO impact than its predecessor. It’s perfect for building topical authority and enhancing user experience with strategic links and images.

Remember, niches and humanized content pave the way for online success! 🌟

Niche of the Week [scholarships]

Niche Insights

Scholarships are financial awards designed to help students pursue education without the burden of debt. They are typically based on merit, need, or specific criteria such as field of study, background, or extracurricular achievements. The demand for scholarships is consistently high as students and families seek ways to reduce the cost of education..

Reference website: PickAScholarship.com

Keyword List

Get you list of low competition keywords here

Topics to Explore

  • Types of scholarships (merit-based, need-based, athletic, etc.)

  • How to find and apply for scholarships, writing effective scholarship essays

  • Tips for securing funding for college, lesser-known scholarships

  • Scholarship success stories

Email Marketing

Email marketing for the "scholarships" niche offers a direct way to reach students, parents, and educators. Newsletters can provide timely information about new scholarship opportunities, application deadlines, and tips for writing standout applications. Segmentation can be done based on education level (high school, undergraduate, graduate) or field of study for targeted outreach.

Promotable Products

  • Scholarship application guides, essay-writing services

  • Personalized scholarship matching services

  • Online workshops on securing scholarships, and membership sites offering curated scholarship lists.

  • Prices range from $10 for guides to $200 for personalized coaching or membership subscriptions.

Digital Products

  • Development of e-books, online courses, or webinars like "Mastering Scholarship Applications" or "Winning Scholarship Essays."

  • These products can provide step-by-step guidance and strategies to maximize the chances of winning scholarships.

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SEO Case Study [rank #1 in 24 hours]

Situation:
A marketer aimed to grow traffic for a webpage from zero visitors. They wanted not just any traffic, but visitors who were ready to take action—like buying or signing up—also known as bottom-of-the-funnel traffic.

Task:
The goal was to rank the webpage for high-intent keywords that attract users ready to convert, rather than just increasing overall traffic numbers. They needed to do this quickly and effectively.

Action:

  1. Keyword Strategy: They focused on bottom-of-the-funnel keywords with high buying intent. For example, instead of targeting general terms like “how to repair an iPhone” (informational intent), they targeted “where to repair an iPhone” or “cost to repair an iPhone” (buying intent).

  2. Content Creation with AI: They used Journalist AI to create blog posts and interactive tools embedded in the content. These tools engaged users and captured leads. The content included relevant videos and images to enhance user experience.

  3. Lead Magnets and Conversion Optimization: They integrated custom lead magnets (e.g., a keyword generator tool) that gathered emails or prompted users to take action, converting traffic into leads or sales.

  4. SEO Optimization and Testing: By continuously optimizing keywords and using AI-generated content, they ensured the page stayed relevant and high-ranking.

Result:
The page went from zero to 240 visitors within 24 hours. Although the traffic fluctuated, it consistently attracted high-intent visitors. This strategy not only increased traffic but also improved conversions by targeting users who were ready to take action.

Key Takeaways:

  • Traffic quality matters more than quantity. High buying intent keywords lead to better conversions.

  • AI-generated content can rank well on Google, as long as it satisfies user search intent.

  • Interactive tools and lead magnets enhance engagement and effectively capture leads.

  • Continuous optimization keeps the page relevant and maintains traffic levels.

This approach shows that strategic keyword targeting combined with AI content creation and smart lead magnets can rapidly grow high-quality traffic. Are you focusing on the right keywords for your audience's intent?

AI Writing Techniques [Claude 3.7 workflow]

Situation:
A content creator wanted to improve their SEO strategy by generating high-quality blog posts. They aimed to enhance topical authority and drive traffic to important product pages on their Shopify store. Previously, they used Claude 3.5 Sonet but found its content quality lacking in depth and engagement.

Task:
They needed to create well-structured, SEO-optimized articles that:

  • Align with high-intent keywords, like “how to style a Neapolitan suit for business.”

  • Include internal links to key product pages.

  • Feature relevant images to enhance user engagement.

  • Maintain a natural writing style to avoid AI detection issues.

Action:

  1. Upgraded to Claude 3.7 Sonet: They used the latest version, known for longer outputs and better writing quality.

  2. Comprehensive Prompting: The creator crafted a detailed prompt that included:

    • Keyword Focus: Targeting specific phrases relevant to their product (e.g., styling suits for business).

    • Internal Links: Extracted from Shopify’s sitemap to link strategically to high-priority collections.

    • Image Embedding: Added relevant images for better visual appeal and SEO.

  3. Content Generation and Testing:

    • Generated a 1,831-word article with a clear structure, expert tone, and natural flow.

    • The content featured first-person narration, which felt more authentic and engaging.

    • Ran AI detection tests: It passed GPTZero (22% AI) but didn’t pass Originality AI (100% AI), highlighting the model’s high-quality yet detectable style.

  4. Comparison with Claude 3.5: The creator ran the same prompt on 3.5 Sonet and found:

    • Shorter content (~800 words).

    • Less detailed and more robotic writing style.

    • Fewer internal links and no images, reducing SEO impact.

Result:

  • Improved Content Quality: The article was more detailed, engaging, and well-structured compared to the older model.

  • Enhanced SEO Value: Better topical authority through strategic internal linking and relevant images.

  • Higher Efficiency: Faster and more effective content generation, saving time and resources.

Key Takeaways:

  • Claude 3.7 Sonet produces longer, more refined articles with a natural writing style, boosting SEO and engagement.

  • Internal links and images strategically placed within content significantly enhance topical authority and user experience.

  • AI detection remains a challenge, but the quality outweighs detectability concerns for most SEO purposes.

  • Direct comparison with older models shows substantial improvements, making it a valuable upgrade for content marketers.

This case study highlights the effectiveness of using advanced AI tools like Claude 3.7 for SEO-focused content creation. Ready to enhance your topical authority?

Relevant Video of the Week

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All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon