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WordsAtScale #45: deleted all of my A.I. Content and..

WordsAtScale #45: deleted all of my A.I. Content and..

Vlad Ivanov
April 21, 2025

Welcome to the WordsAtScale Newsletter #44!

Hey Guys! 👋 Vlad here.

Let’s dive into three powerful strategies making waves this week—from a high-converting LinkedIn niche to an SEO pivot that beats AI Overviews, and a game-changing way to write AI content.

JOIN SKOOL!

🌿 Niche of the Week: LinkedIn Background Images
Tap into the growing demand for LinkedIn visual branding! This niche revolves around offering custom banner designs, template packs, and profile optimization services for professionals and businesses. With digital products, design services, and personalization strategies, it’s a perfect blend of creativity and conversion.

🎉 SEO Case Study: From AI Overviews to Real Conversions
An SEO agency ditched low-converting, top-of-funnel blogs in response to Google’s AI Overviews stealing clicks. Instead, they focused on mid and bottom-funnel content—like product comparisons and buyer guides—which led to more targeted traffic, higher revenue, and increased LLM citations. 🚀

✍️ AI Humanization Spotlight: The Adaptive Article Revolution
Imagine one blog post offering four experiences—detailed, fun, multimedia, and academic—all in one! Using Google’s Gemini 2.5, a creator built the world’s first adaptive article, boosting engagement and SEO by tailoring content to reader preferences. Now that’s smart content! 💡

Niche Insights [LinkedIn images]

LinkedIn background images are a key visual element for personal branding and professional storytelling on the platform. A customized and well-designed header can help users stand out, communicate their brand message, and leave a lasting impression on profile visitors. This niche ties closely to personal branding, graphic design, and digital marketing.

Reference website: https://linkedinbackground.com

Keyword List

Get you list of low competition keywords here

Topics to Explore

Importance of visual branding on LinkedIn
Best practices for LinkedIn banner design
Industry-specific LinkedIn background inspiration
Tools and templates for DIY banners
Case studies on LinkedIn profile optimization
Trends in professional branding design

Email Marketing

Email marketing for this niche is ideal for targeting professionals, job seekers, freelancers, and business owners looking to optimize their LinkedIn presence. Campaigns can focus on showcasing before-and-after transformations, offering design tips, and promoting design packages or digital downloads. Segmenting audiences by industry or job role can increase conversion rates.

Promotable Products

Custom LinkedIn banner design services ($25–$200)
Personal branding packages (including banner, profile image, and headline optimization)
Design template packs for Canva or Photoshop
Freelance design services for teams or career coaches

Digital Products

LinkedIn banner template packs (e.g., "50 Editable LinkedIn Background Templates for Professionals")
Online mini-course: “Build a Magnetic LinkedIn Profile”
Downloadable branding kits
Workshops or webinars on LinkedIn profile optimization

LinkedIn Profile Images
- Services: Headshot editing, background removal, AI-generated headshots
- Digital Products: “Perfect LinkedIn Profile Photo Guide”
LinkedIn Carousel Templates
- Products: Carousel templates for Canva or PowerPoint
- Services: Carousel design for content creators and businesses
LinkedIn Post Templates
- Templates for content marketing, thought leadership, and hiring posts
- Packs for different niches: coaches, recruiters, marketers, etc.
LinkedIn Bio/Headline Optimization
- Personalized tagline writing services
- Digital download: “LinkedIn Headline Formulas That Convert”
LinkedIn Audit Services
- Full profile audits with actionable insights
- Packages for individuals and teams

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SEO Case Study [stopped ai content and got traffic]

💡 Situation

For years, writing top-of-funnel blog posts—like “What is green tea?”—was the go-to SEO strategy for Shopify brands. It helped build authority and rankings. But now?
AI Overviews on Google are answering basic questions instantly, cutting blog traffic by 30–40%.

Sound familiar? You’re not alone.

🎯 Task

The goal was clear:
Stop wasting time on blogs that don’t convert, and start focusing on content that brings in two things every brand wants:

More revenue
More visibility in AI-driven search results

🛠️ Action

Six months ago, the agency made a bold move:
❌ No more new top-of-funnel blogs.
✅ Doubled down on:

Middle-of-funnel content like “Best teas for energy”
Bottom-of-funnel content like “Brand A vs Brand B”
Collection pages that group products and improve buyer flow

Why this shift?

🛒 Buyers at the middle and bottom of the funnel are ready to purchase
🤖 AI Overviews steal fewer clicks from deeper funnel search terms
📚 LLMs (like ChatGPT) cite middle and bottom-funnel content more than basic “what is” articles

📈 Results

👀 Traffic became more targeted (even if volume dropped)
💸 Revenue went up—because clicks came from people ready to buy
🤝 More LLM citations led to increased visibility in AI search tools
✍️ Fewer blogs, higher quality—and better ROI across the board

Instead of writing hundreds of posts hoping something sticks, they now create fewer, high-converting pieces that drive real sales.

🧠 Takeaway?

If your SEO strategy still leans on basic blog posts, it might be time to rethink.
👉 Are you writing content that sells—or just content that ranks?

Source

AI Writing Techniques [world’s 1st adaptive article]

📍 Situation: One Article Doesn’t Fit All

SEO has long pushed the idea of writing content to match the top-ranking pages. But let’s be real—not all readers want the same thing. Some folks love detailed guides, others want quick tips, and many just want to watch a video instead of reading. The creator saw this gap and asked: Why not let readers choose how they want to read?

🎯 Task: Build One Article That Adapts to Everyone

The goal? Create a single article that can serve multiple types of readers, boost engagement, and future-proof content for SEO. And here's the twist—Google should still see it as one article, even though it offers four different experiences.

🛠️ Action: Design the First Adaptive SEO Article

Here’s how it was built step-by-step:

💡 Used HTML to combine all styles into one big article
📚 Offered 4 reading styles:
- Detailed – In-depth and structured (2,000+ words)
- Fun & Engaging – Conversational, to-the-point (1,000+ words)
- Multimedia – Embedded video, audio, infographics (750+ words)
- Scientific – Academic tone with data and citations
🤖 Used Gemini 2.5 via Google AI Studio to generate content using a smart, pre-built prompt
🖼️ Created a navigation bar to switch between styles
🔍 Integrated with analytics tools (like Microsoft Clarity) to track which styles readers liked best
⚙️ Embedded in WordPress using custom HTML and adjusted heading tags for SEO best practices

🚀 Result: Boosted Engagement + Smarter SEO

The final adaptive article had big benefits:

🧠 Gave users content in the format they preferred
⏱️ Increased time on page and lowered bounce rate
🔑 Helped Google understand the article better and rank it for different intents
📊 Enabled writers to track user behavior and improve future content

💭 What Can We Learn From This?

Wouldn’t it be cool if all articles let you choose how you want to read? 🤔
This new format shows that it’s possible—and it’s better for users, writers, and search engines.

🧪 Want to Try It Yourself?

All you need is:

A well-structured prompt for an AI model like Gemini
Four versions of your article in different styles
A bit of HTML magic (don’t worry, tools are available!)

And just like that, you're serving every reader while leveling up your SEO. 🎯📈