WordsAtScale #54: What one $1k brand did to reach $5k using bots

Author

Vlad Ivanov
June 30, 2025

Welcome to the WordsAtScale Newsletter #54!

Hey Guys! 👋 Vlad here.

This week, let’s dive into the power of emotional triggers, future-proof SEO, and how to build content that talks to AI like a pro.

🌿 Niche of the Week: Debt Shame
“Debt shame” is an emotionally charged niche connecting personal finance and mental wellness. By exploring real-life recovery stories, mindset shifts, and actionable tools like journaling prompts, support groups, and budgeting guides, creators can offer content that heals as much as it helps—perfect for coaches, bloggers, or mental health pros.

🎉 SEO Case Study: $1k to $5k with ChatGPT SEO
An e-commerce brand 5x’ed their ChatGPT traffic by optimizing content for AI discovery without hurting Google SEO. They tracked AI referrals, cleaned up content with TL;DRs, Q&As, and trusted bios, and earned 4,000 new visits/month from chatbots alone. 🚀

✍️ Copywriting Workflows: AI Search Optimization Framework
Use GenSpark or Deep Agent to research what AI wants in 2025, then turn that into high-ranking articles using custom prompts. Structure content like AI likes it—data-backed intros, question-driven headings, FAQs, and rich multimedia. Bonus: Some pages hit #1 on Google in 48 hours!

Niche Insights [Debt Shame]

“Debt shame” refers to the feelings of guilt, embarrassment, and stigma that people experience when they owe money. It intersects deeply with personal finance, mental health, and self-esteem—making it a powerful emotional hook for content that helps readers overcome fear, regain control, and rebuild financial confidence.

Topics to Explore:

  • Psychological impact and emotional relief strategies

  • Real-life stories of overcoming debt stigma

  • Practical steps: budgeting, debt negotiation, consolidation

  • Self-compassion and reframing shame into empowerment

  • Professional help resources: coaches, therapists, financial counselors

  • Tools: journaling prompts, support groups, financial checklists

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SEO Case Study [$1k to $5k with ChatGPT SEO]

📍 Situation

A big e-commerce brand (multi-7 figures) wanted to prepare for future search trends. While most traffic still came from Google, they saw early signs that AI tools like ChatGPT might play a bigger role.

🎯 Task

Grow ChatGPT referral traffic and make the site more visible in AI-generated answers—without hurting traditional SEO.

🛠️ Action

  1. Tracked ChatGPT traffic in GA4 using referral filters (chat.openai.com).

  2. Whitelisted ChatGPT bots by editing the robots.txt file on their Shopify site.

  3. Improved content structure:

    • Added TL;DR summaries

    • Used Q&A formats

    • Included real author bios and trusted links

✅ Result

Traffic from ChatGPT went from 1,000 to 5,000 visits/month—a 400% boost! While small compared to total traffic, it helped the brand stay ahead and future-proof their SEO.

Copywriting Workflows [Optimize for AI Search]

🚀 What’s This All About?

Want your website or article to show up when people use AI tools like ChatGPT, Perplexity AI, or Google’s AI Overviews?

In 2025, that means creating content optimized for AI discovery — not just regular SEO.

Here’s a 2-step research + prompt method you can use today to rank higher:

🧩 Step 1: Research Like a Pro (Using an AI Agent)

Pick an AI agent that’s good at deep research. Two great options are:

  • GenSpark

  • Deep Agent by Abacus

Then, use this powerful prompt to dig into the best content strategies:

🔍 “Collect 100 data sources (articles, threads, YouTube videos) on:
How to rank in ChatGPT, Perplexity, and Google AI Overviews in 2025.
Extract only non-trivial insights, no fluff. Present as if this is PhD-level research. Use only 2025 data.”

This prompt gives you a solid research report full of fresh and useful ideas.

✍️ Step 2: Turn Research into a Content Template (Prompt)

Once you have your research, run this follow-up prompt to get a high-converting article framework:

✏️ “Based on this research, give me a detailed writing prompt to either:

Rewrite an existing article for AI search visibility Or create a new one from scratch, optimized for AI-driven platforms.”

Here's what the prompt includes:

  • ✅ A how-to or question-based title with the topic + year

  • ✅ A smart article format: summary → 8–12 sections → FAQ → conclusion

  • ✅ Use real data! Say things like “According to…” or “Research shows…”

  • ✅ Add expert quotes and links for authority

  • ✅ Include schema markup and internal links

Cool, right? You're basically building an article that talks to AI in its language 🤖

📸 Bonus Tip: Use HTML + Multimedia

Want your page to really stand out?

👉 Try creating HTML multimedia pages with:

  • Videos (like YouTube Shorts 🎥)

  • Images

  • Structured data

Why? Students and users have found these rank better and faster — sometimes in 48 hours — using what's called the “search gap method.”

Examples?

  • One student ranked #1 and #2 on Google using this format.

  • Another got 4 pages onto page 1.

📌 Final Thoughts

Want to get found in the AI-powered search engines of 2025?

Just follow this simple 2-step system:

  1. Run a deep research prompt using GenSpark or Deep Agent

  2. Use that research to build a smart writing prompt that gives you a ready-to-rank article structure

No more guessing what AI tools want. You’ll know exactly how to show up in their results.

Relevant Video of the Week

🚨 MY FREE TOOLS:

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon