WordsAtScale #6: Shorter Articles, Bigger Impact!

Author

Vlad Ivanov
July 18, 2024

Welcome to the WordsAtScale Newsletter #6!

You're part of an exclusive group getting the inside scoop on all the behind-the-scenes action. This week, I’m sharing some game-changing revelations you won’t want to miss. 😎

🌟Insight of the week: Experiment with ranking shorter content by analyzing article outlines with heatmaps. Add the rest of the article to an accordion to enhance reader engagement and improve your SEO.

😅Struggle of the week: Consistency in videos took a hit due to unexpected behavior from partners and suppliers. This led to significant setbacks in earnings and disrupted plans.

🎉Tool of the week: Claude Console's Prompt Generator is a game-changer. Instantly improve any of your prompts, making them 100% better and more effective. Stay tuned for an upcoming video showcasing its capabilities.

Insight of the Week [the shorter, the better]

🌟 Experimenting with ranking shorter content can yield surprising results. This week, I delved into analyzing article outlines with heatmaps and then added the rest of the article to an accordion. 🚀

Here’s what happened: By focusing on the outlines and tracking where readers' attention dropped off, I was able to pinpoint the exact spots that needed more engaging content. Using heatmaps allowed me to see which parts of my articles were grabbing attention and which were being skipped. By summarizing the key points in a concise outline and hiding the detailed content in an accordion, I made the articles more interactive and reader-friendly.

Why this approach works:

  1. 🎯Engages readers quickly: Outlines provide immediate value and context.

  2. 📈Improves SEO ranking: Shorter content with high engagement can rank better as it keeps readers on the page longer.

  3. 🔍 Optimizes content: Heatmaps help identify strong and weak sections, allowing targeted improvements.

The moral of the story? Sometimes, less is more. By presenting a concise overview and letting readers dive deeper as they choose, you can enhance engagement and improve your content’s performance. 😊

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Struggle of the Week [life happens]

🚨 This week was rough. I wasn’t as consistent with my videos, and I faced major setbacks due to unexpected behavior from partners and suppliers. 😓

Here’s what went down: I had planned a series of videos to launch some new projects. Unfortunately, due to some partners backing out and suppliers not delivering as promised, my schedule got completely derailed. This inconsistency hit my earnings hard and threw my plans into chaos.

Lessons learned:

  1. 📆Have a backup plan: Always have a contingency plan in case things go sideways.

  2. 🤝Choose reliable partners: Vet your partners and suppliers thoroughly to ensure they can deliver.

  3. 📊Monitor your workflow: Keep a close eye on your processes to spot potential issues early.

The moral of the story? Consistency is key, but so is adaptability. When things don’t go as planned, having a backup strategy and reliable partners can save the day. 💡

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Tool of the Week [Claude Prompt Generator]

🌟 Claude Console's Prompt Generator is a game-changer! This tool instantly improves any of your prompts, making them 100% better and more effective. 🚀

Why I love it:

  1. 🤖Instant optimization: It refines your prompts in seconds, enhancing clarity and effectiveness.

  2. 💬Better engagement: Well-crafted prompts lead to more meaningful interactions and responses.

  3. 🎯Versatile: Whether you're generating ideas, creating content, or conducting research, this tool makes your prompts shine.

I've been using it for various tasks, and the results are incredible. It’s like having a personal assistant that ensures my prompts are always on point. Keep an eye out for my upcoming video where I’ll demonstrate how it works!

The moral of the story? A good prompt can make all the difference. With the right tools, you can elevate your content creation process and achieve better results. 🔧

Relevant Video Of the Week

All the best,

Vlad

P.S. I ❤️ you, I 🙏 you, and I’ll 👀 you soon